Monday, July 9, 2007

Turning events into database drivers...

at Scion Summer Events



Scion Street Teamers promote the Scion brand at the hottest clubs, events and local hot spots. Each Street Teamer has his/her own keyword to build Scion mobile database. Event-goers text to enter to win the daily prize and register at www.scionevents.com to drive away in a new Scion car. Winners are notified via text and are presented with prize at the conclusion of each event.

Scion creates market-specific databases of young potential Scion buyers. They use the mobile databases to increase attendance at Scion-sponsored events. Text alerts are sent to each keyword based on location. The special text invitations include Scion event and contest details.