Wii-a-Week Giveaway

Popeyes Chicken & Biscuits, a Mo7 client, is running a market-wide mobile campaign in the Austin, Texas. The Wii-A-Week Campaign includes a text-to-win contest. Texters can win a Nintendo Wii console is given away each week, and a 42 inch Flat-panel plasma HDTV is the grand prize at the end of the promotion. The contest is being promoted in Austin Popeyes locations.

Popeyes is also sending mobile coupons to drive repeat business. In fact, the combination of sending value-laden coupons, which can be redeemed immediately, to a database of self-qualified Popeye's fans has produced a startling statistic: virtually none of the consumers receiving weekly Popeyes coupons on their cell phones has opted out of the process.

Text "Popeyes1" to 777111. Go to www.PopeyesWiiContest.com.

Is the Cellphone the Next Great Marketing Frontier?

By: Scott Forrest, Managing Partner of Mo7

With 250 million wireless subscribers in the U.S. and more than 3 million in Houston, the short answer is "Yes." The potential is there to draw big numbers. And a cell phone is, by nature, the most personal communication device a person owns, so it also has great potential to elicit a response. But because it's so personal, marketing on a cell phone needs to be done with great care and consideration.

The cell phone is probably the last spam free place on earth. Effective mobile marketing isn't spam, but relies on a simple opt-in technique. Consumers reach out, using text messaging, to indicate they want what is being offered. The key is that they can do this the moment they see or hear an advertisement. It's an instantaneous direct response vehicle that lets them download information, offers, incentives or digital products in real time right to their cell phones, and every communication after that must include an opt-out function.

The mobile marketer always has a living, breathing database of people who are interested in what he's offering.



Published in the Houston Business Journal during the Week of January 11-17, 2008.

Mo7 is a member of the Mobile Marketing Association!

The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with over 500 members representing over forty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.