Wednesday, February 25, 2009

Apps: From 30,000 Feet



The view from up here is clear:
- 150 million smartphones sold in 2008
- 500 million+ apps downloaded from Apple's App Store
-The App Store has 25,000 apps

And now enter Blackberry and it's obvious that apps are changing the face of mobile, along with that of our cell phones.

Some things to keep in mind when thinking about creating an app for your brand:

Do one thing well -- The best apps are singular in their function. They allow you to perform a repeatable function, simply and conveniently.