[This is the final installment of this week's series on Engagement. Previous posts are listed below.]
Mobile has tremendous power to engage. Think through your mobile campaign from the perspective of the consumer.
People who use mobile to access your marketing expect to unleash an immediate chain reaction. Make sure it happens for them.
They're letting you into a very personal area of their lives. Feel priviledged. And reward them for it. Make it feel good for them. Whether you're delivering info, access or an instant win, make sure they're gratified by the experience.
The last thing using your cell phone should be is the first thing it often is: difficult! So make it simple. Think it through from the consumer's perspective. Simplicity, ease and convenience will yield results.
Apply our “Mobile Rules of Engagement,” and you’re bound to increase engagement...and ROI with your mobile campaigns.
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