On The Border

How do you make a branding sponsorship come alive? Activate it with Mo7 mobile. That's what Dallas-based Mexican restaurant chain On The Border did.

Using a single 20-second in-game announcment in Dallas Mavericks basketball games, On The Border told people to text in for a chance to win tickets to an upcoming game. Those who did were given an entry code and a url to a custom-made landing page where they registered for the ticket giveaway.

More than 40% of all texters ended up going over to register for the contest. And everyone who texted received a mobile offer that they could bring in and redeem at On The Border.

The program was a huge success and helped drive increased sales across the market.

U.S. Army Uses Mobile to Find Recruits

Mo7 has launched a second mobile recruiting effort along with the U.S. Army and McCann Erickson. The campaign, which spans 102 college campuses on the East coast and throughout the Southeast, uses text as it's primary direct response vehicle. The text-to-win campaign is driven by posters and ads in campus newspapers. Texters are immediatly entered into a bi-weekly contest for an iPod nano. They also receive a WAP link to register to win a Nintendo Wii game console. Opt-in leads are tracked throughout the process and delivered back to their corresponding Army recruiter for follow up.

This is the second mobile campaign that Mo7 has produced for the Army. The previous effort included 80 campuses and 20 cinemas.