Mo7 has launched a second mobile recruiting effort along with the U.S. Army and McCann Erickson. The campaign, which spans 102 college campuses on the East coast and throughout the Southeast, uses text as it's primary direct response vehicle. The text-to-win campaign is driven by posters and ads in campus newspapers. Texters are immediatly entered into a bi-weekly contest for an iPod nano. They also receive a WAP link to register to win a Nintendo Wii game console. Opt-in leads are tracked throughout the process and delivered back to their corresponding Army recruiter for follow up.
This is the second mobile campaign that Mo7 has produced for the Army. The previous effort included 80 campuses and 20 cinemas.
No comments:
Post a Comment