Monday, March 16, 2009

"Thanks, Steve!"

The U.S. has taken over the top spot in mobile web browsing, displacing Britain, which was the former leader.

The news, from mobile web analytics firm Bango, is encouraging. The U.S. typically lagged behind the rest of the developed world in mobile adoption.

Yet even in a recession, U.S. mobile web browsing is growing. Twenty-nine percent of all mobile web traffic now comes from the U.S.

The reasons? Bango gives three.

1) The iPhone. As we mentioned here before, combine a great user interface, a fast network, an unlimited data plan and, perhaps most importantly, Apple's sense of personal security and you have a license to roam the mobile web at will.

2) Flat-rate data plans. See point #1 for proof.

3) Technology. Again, refer to point #1.

See a trend here? It's no surprise that more than 50% of all mobile web traffic is coming from the iPhone.

On behalf of mobile users and marketers everywhere, "Thanks, Steve!

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