News waits for no one. Get what really matters on-the-go. NewsRadio 740 KTRH utilizes cutting-edge cell phone technology to send you breaking news when it happens!
KTRH sends breaking-news text alerts on the one device that keeps you connected at all times. The alerts are only sent when an event reaches a HIGH-priority level, as determined by the KTRH newsroom.
Text "news" to 777111 to receive your press pass now!
Campaign goals:
- build mobile database of listeners
- increase time spent listening and listener loyalty
- extend the reach of the 740 news product beyond the car
Opt-in methods:
- listeners signup for alerts on the stations’ websites or by texting the shows’ keywords
On-air promotions:
- Instant win
- Mobile Vote
- Digital Raffles
- Trivia Contests
- Text-for-Info
Campaign on-going results:
- Texters receive real-time breaking sports and news alerts
- Increased listener loyalty
- Over 6,000 breaking alerts sent each month to loyal listeners
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