At the moment, it’s hip to apply the term “engaging” to mobile marketing as if all you need to do is do add mobile and you will magically engage consumers. Sorry. It’s not quite that simple.
Mobile certainly does tilt the engagement scale in your favor (you are, after all, leveraging the most personal communications device that people use). But you still have to work to make engagement happen with consumers. The good news is that you can do that by building on the attributes of mobile that make is so unique.
All this week, we will be discussing the elements that we use every day to capitalize on the natural capabilities of mobile to create successful opt-in campaigns. We call them our “Mo7 Mobile Rules of Engagement:”
Mobile Rule #1 -- Immediacy (Give it to them NOW!)
Mobile Rule #2 -- Gratification (Make them feel good NOW!!)
Mobile Rule #3 -- Convenience (Make it simple NOW!!!)
Each day we'll show you how you can use each of these elements to build stronger opt-in mobile strategies and grow your business.
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