
Forbes.com launched the Forbes.com Mobile Reader for BlackBerry handsets this week at CTIA.
The Forbes.com Mobile Reader delivers real-time Forbes.com headlines and updates to BBY smartphones.
That's cool, but brands will find their interest further piqued by this: Forbes is serving ads on it. That's right, revenue.
The ads include image, text and click to call functionality. Add in the rich target environment of busy execs, and it could be a highly effective platform, not to mention a lucrative revenue stream.
Stay tuned...
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