Never has our real-time text messaging effort for the BP MS 150 been as relevant as it was this past weekend.
13,000 people annually participate in the 2-day charity ride between Houston and Austin.
With rain storms looming in the forecast, an unprecedented number of riders texted in to receive our alerts on their cell phones. For the past three years, we have linked riders, volunteers and their families with real-time messages. Typical content includes course changes, schedule changes and weather updates.
Then five inches of rain and flash floods washed away Saturday's portion of the ride.
Our alerts helped keep everyone off the road on Saturday, and got them to the starting line in La Grange on Sunday. Then it was off to Austin. A shorter trip this year, but another massive blow against MS.
Awesome job, everyone!
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