A new study by the Pew Foundation has shown a link between mobile internet access and online use.
The Pew Internet and American Life Project's report titled "The Mobile Difference" finds that 39% of adults have seen the frequency of their online use grow as their reliance on mobile devices has increased.
This follows our experience that repeatedly demonstrates a high correlation between mobile and online. Mobile, it seems, is the logical extension of the wired internet. And a substantial segment of early adopters -- more than 1/3 of all adults now -- are proving it.
We are consistently seeing extremely high conversions from our mobile campaigns to online. This is why mobile campaigns that mix in and compliment online initiatives will continue to show great success.
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